All businesses impact on the community around them and on the well-being of society as a whole. A core element of social responsibility is the business’s commitment to empowering and strengthening local communities, which often brings business rewards. This is more than contributions or donations. It's about becoming part of the fabric of a community, getting involved in the life of the community, and leveraging core business skills in order to create value for all. It’s also about understanding the community's needs and concerns, and addressing these as part of a total business and community strategy. Community involvement, with employee volunteers involved in community activities, offers direct benefits for communities, for the business as a whole, and for employees.
Our community involvement model shows the different ways in which businesses can strengthen communities for a more sustainable world.
BeyondBusiness can assist in all stages of the process of identifying the appropriate business approach to community involvement, defining community partners, building a program, engaging company volunteers, and measuring results.
On behalf of a large business, we conducted a survey of employee preferences regarding community involvement and identified a range of community partners and potential activities for the development of a comprehensive community involvement and volunteering program.